Hi, we’re Victoria & Tara, co-founders of Imagine Tomorrow.
When we were roommates together in college, Victoria’s sister, Ali, passed away from suicide at 21 after a long battle with depression and mental instability. Imagine Tomorrow is inspired by Ali – the lost soul who craved a sense of community in her pain and found comfort in the words and lyrics of John Lennon. She kept a journal of inspirational quotes by Lennon and others, and had a tattoo of the reminder to “Imagine” in cursive print on her wrist.
After being struck hard by the ripple effect of her sister’s loss, Victoria found her resilience in a puppy she adopted, and named Lennon in honor of Ali. Lennon immediately began a ripple effect of his own – bringing hope and light to a community of grieving family, friends, and strangers.
Lennon is a special pup, but his and Victoria’s story is not unique. Dogs have come to represent loyalty, comfort, and courage for many who are struggling. Imagine Tomorrow’s mission is to use the resilience that dogs inspire to encourage others to imagine a world where people like Ali can find the community and strength they need.
One of the greatest challenges of mental health today is that, despite a flood of evidence and scientific research backing mental illness as one of the most deadly and pervasive, there is still shame and embarrassment tied to being affected. If more communities began to support, rather than isolate, those struck with mental illness, people would seek professional help sooner, incorporate resilience practices into their routines, and stop feeling so alone and burdensome in their suffering.
So here we are today, with the help of man’s best friend, aiming to accomplish three key goals:
- Create a channel for open conversation about mental health by leveraging the human interactions that happen organically from well-dressed pups
- Make meaningful contributions by dedicating a portion of the proceeds from each sale to projects and foundations making lasting impacts to both stigma reduction and mental health awareness
- Establish a recognizable brand of bowties that stand for a vision of mental health awareness and acceptance
Imagine is a nod to Ali, and her love of John Lennon. Imagine Tomorrow is a message of hope and inspiration to those that may be struggling today – that tomorrow is a new day, and to have the resilience to keep fighting.
Help us by talking more openly about mental health in your communities, showing support and encouragement to those who suffer to get professional help, and buying a bowtie, so that Imagine Tomorrow can fund its own efforts to reduce stigma and contribute to other foundations with similar missions.
Thank you for your support! Please follow us on Instagram, tag us in your posts, and reach out if you have questions or want to partner with us.
V&T (& Lennon)